{"id":3707,"date":"2024-04-12T20:57:00","date_gmt":"2024-04-12T17:57:00","guid":{"rendered":"https:\/\/haberkaradenizim.com\/index.php\/2024\/04\/12\/partilerin-secimlerde-digatale-harcadiklari-reklam-harcamalari-belli-oldu\/"},"modified":"2024-04-12T20:57:00","modified_gmt":"2024-04-12T17:57:00","slug":"partilerin-secimlerde-digatale-harcadiklari-reklam-harcamalari-belli-oldu","status":"publish","type":"post","link":"https:\/\/haberkaradenizim.com\/index.php\/2024\/04\/12\/partilerin-secimlerde-digatale-harcadiklari-reklam-harcamalari-belli-oldu\/","title":{"rendered":"Partilerin se\u00e7imlerde digatale harcad\u0131klar\u0131 reklam harcamalar\u0131 belli oldu"},"content":{"rendered":"<div data-text-id=\"33496\" property=\"articleBody\">\n<div class=\"post-flash\">\n<p><a href=\"https:\/\/www.saglikpersonelihaber.net\/luks-makam-aracini-iade-etti-artik-makam-araci-kullanilmayacak-dedi\" class=\"post-flash__content\" target=\"_self\" title=\"L\u00fcks makam arac\u0131n\u0131 iade etti! \u2018Art\u0131k makam arac\u0131 kullan\u0131lmayacak\u2019 dedi\" style=\"background-color: #A61C1E\" rel=\"noopener\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/saglikpersonelihabernet.teimg.com\/crop\/250x150\/saglikpersonelihaber-net\/uploads\/2024\/04\/artik-makam.jpg\" alt=\"L\u00fcks makam arac\u0131n\u0131 iade etti! \u2018Art\u0131k makam arac\u0131 kullan\u0131lmayacak\u2019 dedi\" width=\"231\" height=\"140\" class=\"content-paragraph-image\"\/><br \/>\n<span class=\"post-flash__heading\"><br \/>\n<span class=\"post-flash__h4\">L\u00fcks makam arac\u0131n\u0131 iade etti! \u2018Art\u0131k makam arac\u0131 kullan\u0131lmayacak\u2019 dedi<\/span><br \/>\n<\/span><br \/>\n<\/a>\n<\/div>\n<p>Dijital Pazarlama Okulu Kurucusu Yasin Kaplan\u2019\u0131n yerel se\u00e7imlerde yap\u0131lan reklam harcamalar\u0131na y\u00f6nelik de\u011ferlendirmesine g\u00f6re; Cumhuriyet Halk Partisi sadece dijital reklamlara 32 milyon TL \u00fczerinde bir harcama yapt\u0131.<\/p>\n<h3>CHP birinci Ak Parti 2. S\u0131rada yer ald\u0131<\/h3>\n<p>Dijital Pazarlama Okulu Kurucusu Yasin Kaplan&#8217;\u0131n verdi\u011fi bilgilere g\u00f6re, son 30 g\u00fcn i\u00e7inde dijital reklam harcamalar\u0131 500 milyon TL&#8217;nin \u00fczerine \u00e7\u0131kt\u0131. Bu d\u00f6nemde en dikkat \u00e7eken harcama, Cumhuriyet Halk Partisi&#8217;nin ger\u00e7ekle\u015ftirdi\u011fi oldu. CHP, bu s\u00fcre zarf\u0131nda 32 milyon TL&#8217;nin \u00fczerinde bir harcama yaparken, en yak\u0131n rakibi AK Parti ise yakla\u015f\u0131k 6.8 milyon TL&#8217;lik harcama ile ikinci s\u0131rada yer ald\u0131.<\/p>\n<h3>Partiler influencerlar\u2019\u0131 kulland\u0131<\/h3>\n<p>Kaplan&#8217;\u0131n a\u00e7\u0131klamalar\u0131na g\u00f6re, se\u00e7im kampanyalar\u0131nda \u00f6zellikle emekliler hedef al\u0131narak Facebook reklamlar\u0131na a\u011f\u0131rl\u0131k verildi. Ancak, di\u011fer dijital platformlar da kampanyalar\u0131n \u00f6nemli bir par\u00e7as\u0131n\u0131 olu\u015fturdu. \u00d6rne\u011fin, YouTube T\u00fcrkiye&#8217;de \u00f6nemli bir video platformu olarak \u00f6ne \u00e7\u0131karken, gen\u00e7 kitleyi etkilemek amac\u0131yla TikTok da tercih edildi. Ancak, TikTok&#8217;un s\u0131k\u0131 reklam politikalar\u0131 nedeniyle partiler genellikle i\u00e7eriklerini influencerlar arac\u0131l\u0131\u011f\u0131yla yaymay\u0131 tercih etti.<\/p>\n<h3>KVKK\u2019ya uyulmad\u0131 ele\u015ftirisi<\/h3>\n<p>Ancak, Kaplan ayn\u0131 zamanda baz\u0131 hatalara da dikkat \u00e7ekti. \u00d6zellikle gece saatlerinde g\u00f6nderilen reklam mesajlar\u0131n\u0131n Ki\u015fisel Verilerin Korunmas\u0131 Kanunu (KVKK) kurallar\u0131n\u0131 ihlal etti\u011fini belirtti. Bu t\u00fcr hatalar\u0131n, siyasi liderlerin kamuoyundaki g\u00fcvenini zedeleyebilece\u011fini ve se\u00e7menlerde olumsuz bir izlenim b\u0131rakabilece\u011fini vurgulad\u0131.<\/p>\n<p>Se\u00e7im kampanyalar\u0131 s\u0131ras\u0131nda siyasi partilerin ve liderlerin KVKK kurallar\u0131na tam olarak uymas\u0131 ve etik s\u0131n\u0131rlar\u0131 g\u00f6zetmesi gerekti\u011fini vurgulayan Kaplan&#8217;a g\u00f6re, bu, dijital pazarlama alan\u0131nda gelecekteki se\u00e7imlerde de \u00f6nemli bir rol oynayacak.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u00fcks makam arac\u0131n\u0131 iade etti! \u2018Art\u0131k makam arac\u0131 kullan\u0131lmayacak\u2019 dedi Dijital Pazarlama Okulu Kurucusu Yasin<\/p>\n","protected":false},"author":1,"featured_media":3708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-3707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saglik"],"_links":{"self":[{"href":"https:\/\/haberkaradenizim.com\/index.php\/wp-json\/wp\/v2\/posts\/3707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haberkaradenizim.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haberkaradenizim.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haberkaradenizim.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haberkaradenizim.com\/index.php\/wp-json\/wp\/v2\/comments?post=3707"}],"version-history":[{"count":0,"href":"https:\/\/haberkaradenizim.com\/index.php\/wp-json\/wp\/v2\/posts\/3707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haberkaradenizim.com\/index.php\/wp-json\/wp\/v2\/media\/3708"}],"wp:attachment":[{"href":"https:\/\/haberkaradenizim.com\/index.php\/wp-json\/wp\/v2\/media?parent=3707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haberkaradenizim.com\/index.php\/wp-json\/wp\/v2\/categories?post=3707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haberkaradenizim.com\/index.php\/wp-json\/wp\/v2\/tags?post=3707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}